We are committed to providing our customers with the largest selection of officially licensed University of Wisconsin merchandise and apparel available.
Please direct web inquiries to:
  • UWshop.com
    601 West Dayton Street
    Madison, WI 53715
    Customer Service Number: (608) 204-9400
    (Monday - Friday: 10:00am - 4:30pm CST)
    Customer Service Email: sales@uwshop.com
    To Place an order by phone: (608) 256-5645

Store Locations:
  • Bucky's Locker Room - Kohl Center
    Inside Gate B of the Kohl Center
    601 W Dayton Street
    Kohl Center
    Madison, WI 53717
    (608) 256-5645

    Monday-Friday: 10:00am - 4:30pm CST
  • Bucky's Locker Room - Camp Randall (Temporarily Closed)
    Inside Gate 1 of Camp Randall
    1440 Monroe Street
    Madison, WI 53711

    (608) 256-9499

  • Insignia
    639 State Street
    Madison, WI 53703
    (608) 251-0495

    Monday-Saturday: 9:30am - 7:00pm CST
    Sunday: 10:00am - 5:00pm CST
  • Name of the Game - Pier 37
    6562 Monona Drive
    Monona, WI 53716
    (608) 222-1955

    Monday-Friday: 10:00am - 8:00pm CST
    Saturday: 10:00am - 6:00pm CST
    Sunday: 12:00pm - 5:00pm CST
  • Name of the Game - Prairie Towne
    225 Junction Road
    Madison, WI 53717
    (608) 833-3951

    Monday-Friday: 10:00am - 8:00pm CST
    Saturday: 10:00am - 6:00pm CST
    Sunday: 11:00am - 5:00pm CST
  • Name of the Game - East Towne Mall
    302 East Towne Mall
    Madison, WI 53704
    (608) 241-8932

    Monday-Saturday: 10:00am - 9:00pm CST
    Sunday: 11:00am - 6:00pm CST
  • Name of the Game - West Towne Mall
    241 West Towne Mall
    Madison, WI 53719
    (608) 827-0850

    Monday-Saturday: 10:00am - 9:00pm CST
    Sunday: 11:00am - 6:00pm CST
  • Name of the Game - Mayfair Mall
    Located near the food court
    2500 North Mayfair Road
    Wauwatosa, WI 53226
    (414) 471-3965

    Monday-Saturday: 10:00am - 9:00pm CST
    Sunday: 11:00am - 6:00pm CST
  • Name of the Game - Brookfield Square Mall
    Located across from JC Penney
    95 North Moorland Road
    Brookfield, WI 53005
    (262) 641-0315

    Monday-Saturday: 10:00am - 9:00pm CST
    Sunday: 11:00am - 6:00pm CST
  • Name of the Game - Southridge Mall
    Upper level, next to Macy's
    5300 South 76th Street
    Greendale, WI 53129
    (414) 423-0579

    Monday-Saturday: 10:00am - 9:00pm CST
    Sunday: 11:00am - 6:00pm CST
  • Name of the Game - Bayshore Town Center
    Inside next to Champs Sports
    5800 N Bayshore Drive
    Glendale, WI 53217
    (414) 906-1677

    Monday-Saturday: 10:00am - 9:00pm CST
    Sunday: 11:00am - 6:00pm CST
  • Name of the Game - Wisconsin Dells
    229 Broadway
    Wisconsin Dells, WI 53965
    (608) 253-0037

    Monday: 9:00am- 5:00pm CST
    Tuesday-Thursday: CLOSED
    Friday & Saturday: 9:00am-7:00pm CST