BASKETBALL

.SHOP NOW

FOOTBALL

SHOP NOW

HOCKEY

.SHOP Now


great gear for less
sale items

Shop Now

perfect addition to game day

Shop Now

ONLINE ONLY
gift cards
Shop Now


Featured Products



Wisconsin Badgers 2017 St. Patrick's Celtic Clover T-shirt Wisconsin Badgers 2017 St. Patrick's Celtic Clover T-shirt

Happy St. Patrick's Day!

Reg. Price $12.00
Wisconsin Badgers '47 Brand Retro W Bucky Crestone Cap Wisconsin Badgers '47 Brand Retro W Bucky Crestone Cap

A new hat with the retro look you want!

Reg. Price $24.99
UW Men's Basketball 2016-17 Yearbook UW Men's Basketball 2016-17 Yearbook

2015-16 Men's Basketball Yearbook! An in-depth look at the badger basketball team!

Reg. Price $5.00
Wisconsin Badgers Under Armour 2016 Hockey Jersey Wisconsin Badgers Under Armour Red 2016-17 Hockey Jersey

The Under Armour hockey sweater is finally here!

Reg. Price $104.99